Sell more at peak intent
Automatically surface complementary products to customers who are mid-saving journey, when purchase intent is at its highest. Not at checkout. Not in a follow-up email. At the exact right moment.
Cross-Sell Manager
Cross-Sell Rules
Create and manage rules to pair products for cross-selling
Key Benefits
Why it matters
Set your own cross-sell rules once: which products, when, for whom. Increo runs them across every touchpoint.
Leverage a new sales channel that didn't exist before. The flexible payment journey gives you multiple touchpoints to build relationship with your customers and increase AOV.
Every customer touchpoint becomes a selling moment. Every emails, reminders, and customer interface surfaces relevant cross-selling offers.
Customer intent is at its highest. They're paying installments toward a specific product. They've chosen the brand, chosen the product, and are active in completing the purchase.
Customers see products that fit what they already committed to buying, shown at the right moment in their payment journey.
Every cross-sell is measured. See the incremental revenue each customer generates beyond their original purchase.
How It Works
Step by step
Configure your rules
Set which products and categories pair together, budget thresholds, and timing triggers in the merchant portal.
Engine monitors plans
As customers progress through payment plans, the engine identifies optimal cross-sell moments based on your rules.
Smart recommendations surface
Customers receive personalised suggestions at exactly the right time, not at a distracted checkout.
AOV increases automatically
Complementary products are added to new or existing plans, increasing total order value with zero manual effort.
Under the Hood
Intelligent mapping, total control
The Cross-Sell Engine is not a black box. You define the relationships between products, the timing, and the thresholds. The engine executes with precision.
Category-level mapping
Define which product categories pair together. Sofas with coffee tables, cameras with lenses, rings with bands. Set it once and the engine applies the logic across your entire catalogue.
Product-level pairing
Go deeper than categories. Pair specific products with specific recommendations for precision cross-sells that feel hand-picked, not algorithmic.
Timing triggers
Control when recommendations surface. At plan creation, at a percentage milestone, or a set number of days into the journey. You decide the moment of maximum impact.
Budget-aware suggestions
Set budget thresholds so cross-sell recommendations scale with the customer's existing plan value. A 500 euro plan gets different suggestions than a 10,000 euro one.
The Insight
Lock in the sale first. Cross-sell later.
When a customer is about to spend thousands, the last thing you want to do is add more to the bill. Every item you push at the point of sale increases the risk that they say "let me think about it" and walk out the door.
Traditional cross-selling asks merchants to gamble the entire transaction for a marginal upsell. That is a bad trade.
Increo flips the model. Lock in the transaction now. Cross-sell later, during the saving journey, when the customer is engaged, committed, and emotionally invested in their purchase.
No one else does it this way. At checkout, intent is fragile. In a follow-up email, intent has faded. Mid-plan, intent is at its absolute peak, and the original sale is already secured.
At the point of sale
Pushing extras risks the whole deal. The higher the ticket, the more fragile the commitment. One too many add-ons and they walk.
Post-purchase email
The customer has moved on. Open rates are low, intent has faded, and the emotional connection to the purchase is gone.
Mid-saving journey
The sale is locked in. The customer is actively engaged, tracking progress, and emotionally invested. This is when cross-sell converts.
Real-World Examples
See it in action
Furniture + accessories
A customer saving for a dining table is shown matching chairs and a sideboard at the 60% completion mark.
Jewellery pairings
An engagement ring buyer is offered a matching wedding band when their plan is on track at the halfway point.
Wedding dress + alterations
A bride saving for her dress is offered alteration packages and accessories once the main plan is progressing.